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Evergreen companies are the most important companies in our society today and redefine success.
The intention of Evergreen businesses is to adapt and grow profitably for 100 years, and more.
The Purpose of an Evergreen business is to make a long-term difference in the world.
Success is not based upon financings, or high-valued exits, but on how well they achieve their Purpose.
Purpose, Perseverance, People First, Private, Profit, Paced Growth, and Pragmatic Innovation – these Evergreen 7Ps® principles are our core values.
These values ensure Evergreen companies will positively impact their employees, customers, suppliers, communities, and, most important, families.
There are seven defining characteristics of Evergreen entrepreneurs and Evergreen companies. The first three touch on Evergreen character; the others focus on Evergreen strategy. The Evergreen 7Ps define what we at Tugboat Institute have come to call the Evergreen path.
Evergreen companies are the most important companies in our society today and are redefining success. For Evergreen companies, success is not based upon financing or high-valued exits, but, rather, upon how well they continue to achieve their Purpose, put their People First, and make a long-term positive impact in the world. With adherence to the Evergreen 7Ps, Evergreen businesses can adapt and grow profitably for 100 years—and more.
Through the Certified Evergreen Assessment, your company will undergo a rigorous and thoughtful evaluation across a broad range of company culture and business practices by Tugboat Institute. Upon certification, your company can be publicly identified with other respected Certified Evergreen companies and with the good that Evergreen companies and their teams contribute to their communities and to the world.
Engaging in the Certified Evergreen Assessment with your leadership and executive teams provides an opportunity to reinforce your Purpose, to seek better alignment on core company values, and to receive valuable feedback about your company culture and employee engagement.
Employees today want to work for purpose-driven companies that believe that by taking care of their employees they will take care of the business and their customers, suppliers, owners, and families.
Customers want to purchase products and services from Evergreen companies, knowing that they can trust these companies to continue to offer continually improving products and services and will be there for them and for their employees for the long haul.
Suppliers invest in their customers, and knowing that a growing, profitable customer will be a long-term partner is incredibly valuable.
Communities understand the importance of companies that offer good jobs and plan to be lasting, impactful contributors to their community.
Through the Certified Evergreen Assessment and resulting data, your company will gain insights around growth opportunities related to the Evergreen 7Ps, learn how to become a more mature Evergreen company, and engage your team in building an even better, growing business for the long haul.